Thursday, January 21, 2010

Pay to Play-or to advertise while they play

You would think that in the age of online advertising a company's interest in commercial television ads would not be atop their list. The Super Bowl draws more viewers than does the Pope's inaugural ceremony. Some people like to watch a man lead a Bronco's team to a last second victory more than they like to watch a man lead Catholicism to the butt of every late-night television joke.
Lets look at the numbers:
The 2008 game between the New York Giants and New England Patriots drew a 43.1 rating-meaning just over 43% of household televisions in the United States had the game on. Poor Brady! The game also had a record 97.4 million viewers. Both statistics are still records-slightly beating last year's numbers in the Steeler/Cardinal matchup.

The average television ad is 30 seconds.

The cost of a 30 second advertisement in 1967-Superbowl I-was $37,500. Coulda bought a Jeep!

20 years later- Superbowl XXI- the cost skyrocketed to $600,000.

Fast forward to 2002. The Bucs beat the Raiders 48-21. "Terry Tate, Office Linebacker" was introduced and soon after became an online phenomenon. Cost? $2.2 million.

The Associated Press reported that the average cost of an ad for this Super Bowl (Jets 41-Vikings 9) is roughly $2.6 Million!
In a "down" economy, it is mind numbing to think that some smaller companies-especially those with frozen credit lines from major banks- can even stand a chance to compete with the big wigs, i.e. Budweiser, Coke, Ford, and BP.
Hope you readers have some Sodoku, because unless you are willing to watch 16 different versions of "Ford:Drive One!" you're going to need something else to look forward to...

Go Gang Green!

P-D-G

http://www.youtube.com/watch?v=7GprriwKhQw

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