Did MillerCoors actually expect us to chug for more than 3 seconds while spinning our bottle/heads in a circular motion to get maximum velocity? This is beer were talking here! Are we forgetting that the average college student hold onto a bottle of beer for, maybe, ten minutes? C'mon man, lets focus our attention on better things. Really.
I actually had the privilege of trying one of these out. As I purchased the 18-pack of bottle necks, I unintentionally grabbed the one that came equipped with such baggage. No wonder they were so cheap. Myself, as well as three other accomplices were mezmerized as we peered into the innovative neck appearance, all wondering how it would affect our consumption. Not one bit.
I've heard of some dumb ideas - I highly recommend you check them out for an absolute laugh -but I believe this one takes the cake. Clearly, some things are for some people and not others. But this has absolutely no affect on it whatsoever.